Burger King Removes Sugary Soft Drinks From Kids’ Foods
It looks like the fast food giants are desperately looking at ways to try and survive.
Burger King is now following McDonald’s and Wendy’s which both made similar moves to drop soft drinks from their children’s menus in the last few months amid public pressure to offer healthier options
Natural society reports: In a move that follows the continued loss of profits for fast food giants like McDonald’s, Burger King has announced that it will be dropping soda from its kids meal options — a move that undoubtedly comes as the food chain titans realize that the end of fake junk food is coming quicker than expected.
It’s most certainly no excuse to eat Burger King’s food, which is a GMO-laden chemical mess, however, the announcement signals the ultimate preparation by these companies to start ‘changing’ their brand in order to have any chance at survival in the coming future. A future in which an organic lifestyle is king, and natural/organic restaurants and grocers will be the true financial victors.
That’s why we are seeing a continued growth in the organic market even into 2018, with a 14% increase across the board.
The stealth, unannounced move late last month by Burger King – under pressures from advocacy groups – follows similar announced moves in recent months by McDonald’s and Wendy’s.
Burger King made the change, “as part of our ongoing effort to offer our guests options that match lifestyle needs,” said Alex Macedo, president of Burger King North America, in an e-mailed statement to USA TODAY. Instead of soft drinks, the BK menu for kids will offer fat-free milk, 100% apple juice and low-fat chocolate milk.
Margo Wootan, director of the consumer advocacy group Center for Science in the Public Interest, says she lobbied for two years to get Burger King to make the change. USA Today reports:
“It will help children eat better now, as soda is the leading source of calories in children’s diets,” says Margo Wootan, director of nutrition policy for the group. “It also helps to set kids on a path toward healthier eating in the future, with fewer kids becoming conditioned to think that soda should be a part of every eating out occasion.”
Sugary soft drinks are a top source of calories in children’s diets and can contribute to obesity, Wootan says. The percentage of children ages 6–11 years in the U.S. who were obese increased from 7% in 1980 to nearly 18% in 2012. Similarly, the percentage of adolescents ages 12–19 years who were obese increased from 5% to nearly 21% over the same period, reports the Centers for Disease Control and Prevention.
According to NBC: “Fast food for dinner just got a little bit healthier for kids. Burger King is dropping fountain drinks from its kids meals and serving fat-free milk, low-fat chocolate milk, or apple juice instead. Wendy’s made the same move in January. McDonald’s removed pop from its Happy Meals in 2013. It’s all part of a movement to help curb America’s obesity problem.”